Kuv mage ntawm iStock.com
Xav rov qab txog lub sijhawm kawg koj tau ntsib qee yam kev qhia txog digital-txawv yog, nws tej zaum muaj qhov screen uas pom tau zoo thiab tsis pom kev zoo - thiab nws yuav muaj lub peev xwm kov tau uas tso cai rau koj cuam tshuam nrog cov ntsiab lus ntawm lub vijtsam. Thaum digital signage koj pom yuav yuav khav thev naus laus zis feem ntau ntawm cov thev naus laus zis ntawm kev ua lag luam, cov cag ntoo ntawm cov paib digital signage daws tau rov qab pib txij xyoo 1990 thiab thaum ntxov 2000s thaum lub thev naus laus zis pib pib hauv khw muag khoom - tso cov ntsiab lus los ntawm DVD thiab txawm VHS media player.
Raws li digital signage thev naus laus zis tau hloov pauv thiab lub khoos phis tawm ntawm cov neeg siv xov xwm thiab cov cuab yeej sib tham sib cuam tshuam tau dhau los ntau xyoo, yog li muaj cov teeb meem digital signage. Thaum digital signage pib hauv khw muag khoom ib puag ncig, nws txoj kev ncav cuag tsis txwv rau qhov kev lag luam ib leeg. Qhov tseeb, kev lag luam, cov nroog, cov tsev kawm ntawv, tsev kho mob, thiab cov koom haum ntawm txhua yam yog siv ob qho tib si kev sib tham thiab cov teeb meem digital signage los faib cov ntaub ntawv, txuas nrog, thiab tshaj tawm rau lawv cov neeg tuaj saib lub hom phiaj.
Xav paub txog ntau txoj hauv kev uas digital signage tuaj yeem siv tau? Kav tsij nyeem ntxiv.
Cov ntaub ntawv qhia tawm
Txawm hais tias koj tab tom nrhiav tshaj tawm cov lus tshaj tawm thoob plaws lub tsev kho mob loj lossis tsev kawm ntawv lub tsev kawm ntawv, qhia txhua yam uas lub nroog thiab thaj chaw ib puag ncig yuav tsum muaj, lossis qhia cov ntaub ntawv nrog koj cov neeg ua haujlwm txog ib qho kev ua haujlwm tom ntej, digital signage yog qhov tshwj xeeb tshaj yog twj.
Tsis zoo li ntau cov teeb meem zoo li qub tso npe teeb tsa, digital signage feem ntau tuaj yeem hloov kho lossis hloov kho sai thiab yooj yim thiab cov ntaub ntawv tuaj yeem sib hla thoob ib qho kev teeb tsa lossis ntau chav nyob kom ncav cuag koj cov neeg tuaj saib. Ntxiv rau nws qhov dav thiab qhov hloov pauv mus rau qhov xwm yeem, cov neeg pom yuav nco qab cov ntaub ntawv lawv tau nyeem lossis pom ntawm cov paib digital signage zaub. Qhov tseeb, cov ntaub ntawv los ntawm Arbitron qhia hais tias cov kev daws teeb meem digital sign boasts tus nqi rov qab ntau dua 83% ntawm cov neeg saib.
Txuas
Txhawm rau tsim lawv cov peev xwm sib qhia - xov xwm, digital signage cov kev daws teeb meem kuj tseem siv tau los txuas cov neeg siv nrog cov peev txheej ntxiv thiab cov cuab yeej. Tshawb nrhiav cov nta thiab pawg tso cai rau cov neeg siv siv digital signage los yooj yim taw rau cov npe tshwj xeeb uas lawv tab tom nrhiav, uas feem ntau ua tiav nrog cov lus piav qhia, daim duab qhia chaw, lub vev xaib thiab lwm yam. Cov paib digital signage tseem tuaj yeem tsim los muab kev pab txhawb ntau hom lus, luam tawm thiab VoIP hu cov peev xwm ua kom cov neeg siv ntawm txhua lub hnub nyoog thiab lub peev xwm nkag tau yooj yim, txuas nrog, thiab khaws cov khoom siv uas lawv xav tau.
Kev Tshaj Tawm
Ntxiv rau kev tshaj tawm xov xwm thiab txuas cov neeg siv nrog cov ntaub ntawv muaj txiaj ntsig thiab peev txheej, digital signage tseem tuaj yeem ua lub luag haujlwm zoo lossis tsis tau nyiaj los tshaj tawm cov phiaj xwm tshaj tawm. Qhov tseeb, ib tsab ntawv ceeb toom los ntawm Intel Corporation pom tias cov paib digital qhia pom txog 400% kev pom ntau dua li kev sau npe. Nyob ntawm kev siv cov ntaub ntawv thiab cov kev xav tau ntawm lub deployer, kev tshaj tawm tuaj yeem yog lub hom phiaj nkaus xwb lossis ib qho kev ua haujlwm ntxiv ntawm cov teeb tsa digital signage teeb tsa. Piv txwv, qhov kev sib tham sib daws teeb meem digital signage muab faib rau hauv plawv nroog qhov chaw yuav muaj cov kab kev tshaj tawm uas khiav mus txuas ntxiv thaum tsis muaj leej twg cuam tshuam nrog chav. Tsis hais txog qhov yuav siv nws li cas, kev kos npe digital tso cai rau cov lag luam tshaj tawm thiab tsav kev paub ntawm lawv cov neeg tuaj saib los ntawm lub sijhawm tshwj xeeb thiab tshiab.
Los ntawm cov chaw ua haujlwm hauv nroog mus rau hauv plawv nroog, khw muag khoom, tsev kho mob, tsev tos qhua, chaw muag vaj tsev, thiab ntau dua, digital signage daws teeb meem, ob qho tib si zoo li qub thiab sib cuam tshuam tau tsim lawv tus kheej ua qhov kev nrov thiab siv tau zoo rau cov ntaub ntawv sib qhia, txuas nrog, thiab tshaj tawm rau lub hom phiaj cov neeg tuaj saib.
